Advanced Google Ads Course

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What you will Learn

Google Ads Syllabus

Module 1 - Search Engine Marketing

  • Search Engine Marketing
  • Introduction to Paid Marketing
  • PPC vs Google Ads
  • How Google Ads Works?
  • Ad Placements
  • How to Create Google Ad Account?
  • Advertiser Verification
  • Google Ads Account Structure
  • Campaign Objectives
  • Campaign Types - Search, Display, Video & More
  • Geo Targeting/ Location Targeting

Module 2 - Introduction to Search Campaign

  • Introduction to Search Campaign
  • Google Ads - Keywords
  • Keyword Match Types
  • Negative Keywords
  • Keyword Research & Selection
  • Google Keyword Planner
  • Search Campaign - Responsive Ads
  • Search Campaign - Call Ads
  • Search Campaign - Ad Extensions (Now called Assets)

Module 3 - Google Ads - Bidding Strategy

  • Google Ads - Bidding Strategy
  • Bidding Auction + Ad Rank
  • Campaign Schedule
  • How to Create a Search Campaign?
  • Campaign, Ad Group, Ad Status in Google Ads
  • Search Campaign Performance Analysis
  • Google Ads Terminologies
  • Quality Score + CTR + Ad Relevance
  • Auction Insights & Analysis
  • Google Ads Recommendations

Module 4 - Conversion Goal in Google Ads

  • Conversion Goal in Google Ads
  • Google Ads Conversion Tracking Setup
  • Google Ads + GTM integration
  • GTM Tags, Triggers & Variables
  • Website Form Submissions - Conversion Setup
  • Landing Page - Thank You Page - Conversion Setup
  • Phone Calls (via Ad or Website) - Conversion Setup
  • Button Clicks - Conversion Tracking
  • Thank You Page vs Event-Based Conversion
  • Using Google Ads Conversion Tag (Without GTM)
  • Conversion Tracking in WordPress (Plugins)
  • Reporting on Conversions

Module 5 - Introduction to Google Ads Targeting

  • Introduction to Google Ads Targeting
  • Keyword Targeting vs Audience Targeting
  • Types of Audiences in Google Ads
  • Custom Audiences
  • Remarketing Audiences
  • Custom Segments - Audiences
  • Combined Segment - Audiences

Module 6 - Introduction to Google Display Network (GDN)

  • Introduction to Google Display Network (GDN)
  • Google Display Campaign
  • Display Ad Formats
  • How to Set Up a Display Campaign ?
  • Display Ads Bidding Strategy Options
  • Audience Targeting in Display Campaign
  • Placement & Content Targeting in Display
  • Responsive Display Ads – Creation & Optimization
  • Display Campaign Optimization & Reporting

Module 7 - Google Video Campaigns

  • Google Video Campaigns
  • Introduction to YouTube Ads
  • Types of YouTube Video Ad Formats
  • How to Set Up a Video Campaign in Google Ads?
  • Video Ads Bidding Strategy Options
  • Video Campaign Settings & Advanced Options
  • Video Ad Creation & Ad Group Setup
  • Audience Targeting for YouTube Ads
  • Performance Metrics for Video Campaigns

Module 8 - Performance Max Campaign (PMax)

  • Performance Max Campaign (PMax)
  • How Performance Max Works?
  • PMax Campaign Setup in Google Ads
  • PMax Bidding Strategies
  • Asset Group in PMax
  • Audience Signals in PMax
  • Search Themes in Performance Max
  • Performance Analysis & Reporting

Module 9 - Google Ads for Local Businesses

  • Google Ads for Local Businesses
  • Google Business Profile + Google Ads
  • Linking Google Business Profile to Google Ads
  • Google Map Ads
  • Local Campaigns in Google Ads (PMax + Search)
  • Location Targeting for Local Ads
  • Ad Extensions for Local Campaigns
  • Local Conversions & Performance Tracking

Module 10 - Google Ads for eCommerce Marketing

  • Google Ads for eCommerce Marketing
  • Google Merchant Center (GMC)
  • Product Feed – Setup & Upload
  • Product Feed Disapprovals – Common Issues
  • Linking GMC to Google Ads
  • Shopping Campaign Setup – Standard Shopping
  • Performance Max Campaign for E-Commerce
  • Bidding Strategies for E-Commerce
  • Ad Performance Metrics to Track
  • Optimization Strategies for E-Commerce

Module 11 - Google Ads Policies, Disapprovals & Account Suspension

  • Google Ads Policies, Disapprovals & Account Suspension
  • Prohibited Content (Must Avoid Ads)
  • Prohibited Practices (Manipulation Tactics)
  • Restricted Content (Needs Extra Care or Approval)
  • Common Ad Disapproval Reasons
  • Manipulation Tactics to Avoid
  • Google’s Advertiser Verification Program
  • Fix Disapproved Ads or Suspended Accounts
  • Best Practices to Stay Policy-Compliant
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